A stripe in a living room floor is one of those design decisions that looks considered without being complicated. The Coco Stripe Latte rug takes the classic stripe and elevates it with a high-low pile construction that gives the design genuine texture — and the warm latte palette ensures the result is inviting rather than stark.
We picked Coco Stripe Latte Modern for the range because it sits comfortably in the kind of homes most of our customers actually live in.
How it's made
Underneath the look, Belgian-woven. Belgium's Wilton looms are some of the most exacting in the world — the colour separation and pattern definition you get from them is hard to match elsewhere. If a rug is going to sit in a room where life actually happens, polypropylene is the fibre we trust to handle it. The result is a rug that feels considered without crossing into precious territory.
About the look
What is happening at the surface is straightforward. Cream-based rugs sit comfortably in almost any palette — they brighten without bleaching the room out. The motif is restrained enough to sit under almost any furniture without competing. It is the kind of surface that lets the rest of your room read clearly without competing.
How it handles real life
In practice, it earns its keep in any room that has Tasmanian oak floorboards as a starting point. Synthetic pile means you can keep on top of it without specialist care — a regular vacuum and the occasional damp wipe is the entire maintenance routine. Drag a chair, drop a fork, knock over the wine — this construction tolerates all three.
On sizing
If you are between sizes, we almost always recommend sizing up. Our Rug Size Guide has the room-by-room measurements we use ourselves.
Once Coco Stripe Latte Modern is laid, the room you've been trying to finish usually finishes itself.
FAQs
Is the back of the rug latex-coated?
The backing is a standard textile finish — it sits flat on the floor and won't mark timber boards. For hard floors, we'd still recommend a rug pad to keep it from sliding.
Will the colour look the same as the website photo?
Very close, but never identical — every screen renders colour slightly differently, and the rug itself will read warmer or cooler depending on the light in your room. If you want certainty, message us and we'll send additional photos taken in natural light.
Will it cope with kids and pets?
Yes, comfortably. Synthetic pile is stain-resistant, doesn't snag under claws, and lifts spills cleanly. It's the construction we recommend most to growing families.
Is the colour the same on both sides?
No — the pile side is the finished face. The reverse shows the construction and is usually a slightly different colour because the dye penetrates the surface rather than the entire fibre.
Can I return it if it isn't right?
Yes — we offer a clear returns window because we know a rug needs to be seen in the actual room. The details are on our returns page, and we'll talk you through it if anything is unclear.
