The Charlotte Collection features a neutral palette of rugs exemplified by its high and low shrunken yarn construction. Made from 100% polypropylene, these Turkish-made rugs are hard-wearing and easy to clean. Perfect for those seeking non-distinct patterns with a natural collection of colors, these rugs add a subtle touch of elegance to any space.
We get asked for rugs like Velvet Essence Cream Soft Modern more often than almost any other style.
About the make
The short version: Produced in Turkey. Turkey has been the centre of rug-making for centuries, and the power-loom tradition that came out of Anatolia in the late 20th century is what makes a piece like this possible at a sensible price. The fibre is synthetic, but the modern poly yarns we work with feel close to soft wool underfoot and clean up far more easily. The pile is 11mm, which is what we'd call a true everyday pile — the kind of weight you want under a coffee table or a dining setting. Selvedges are finished cleanly so the rug sits flush against itself without curling at the edges.
How it looks
The colour story matters here. Cream-based rugs sit comfortably in almost any palette — they brighten without bleaching the room out. The pattern reads as quietly contemporary rather than fashionable — the kind of design that doesn't date in a hurry. Layered over a hard floor, it gives a room the visual weight it usually needs at floor level.
Day-to-day
It pairs especially well with Tasmanian oak floorboards and putty-painted walls. For wine, blood, or any pigmented spill, blot quickly with cold water and a mild detergent — the colour will lift before it has time to bond. Once you have it down, the rug is one of the lowest-maintenance pieces of furniture you will ever buy.
Picking the right size
A 200x290cm covers most three-seater living rooms; a 240x330cm suits the larger open-plan layouts that have become common in new Australian builds. Our Rug Size Guide shows you which fits.
Velvet Essence Cream Soft Modern ends up in the kind of homes where pieces are kept rather than swapped — and that is the highest compliment a rug can earn.
Common questions
Can I steam clean this rug?
Light steam is fine for synthetic pile. Avoid prolonged direct heat in one spot, and let the rug dry completely before walking on it.
Do you offer samples?
We don't typically send physical samples — most of our customers find the photos and our written notes get them close enough. If you want extra photos in natural light, message us and we'll send them through.
Can I use this with underfloor heating?
Yes — the pile is not so dense that it traps heat, and the backing handles the moderate temperatures typical of residential underfloor systems.
Will it cope with kids and pets?
Yes, comfortably. Synthetic pile is stain-resistant, doesn't snag under claws, and lifts spills cleanly. It's the construction we recommend most to growing families.
Will this rug shed?
No, not in the meaningful sense. Synthetic pile is heat-set rather than spun from short staple fibres, so you may see a small amount of fibre in the first week and very little after that.
