The Novaro Chiraz draws from the rich visual language of Persian carpet design — intricate all-over patterns, layered borders, and a depth of detail that rewards a second look. What makes it stand apart in a modern home context is its machine washable construction: traditional elegance that can actually be cleaned when life happens.
We carry Novaro Chiraz Traditional because it answers a very specific brief: a quiet anchor for a living room without committing to strong colour.
About the look
Looked at honestly, the design is doing two things. True white is a brave choice in a family home, but in the right room — a master bedroom, a low-traffic formal living space — nothing else has quite the same lift. Visually, the rug is doing the work of a quiet anchor — not a pattern statement, not a punctuation mark, simply a calm plane underfoot. It plays nicely with a low timber coffee table, a linen sofa, and the kind of considered clutter most lived-in rooms accumulate.
Construction
At a glance: Anatolian-woven. We've worked with Turkish mills for decades — the country's heritage in rugs runs deep, and the power-loom programmes are some of the most consistent in the world. Polyester pile carries a soft, slightly silken hand-feel — it's a step up in plushness from polypropylene without losing the easy-care benefit. The result is a rug that feels considered without crossing into precious territory.
On sizing
A 200x290cm covers most three-seater living rooms; a 240x330cm suits the larger open-plan layouts that have become common in new Australian builds. Our Rug Size Guide shows you which fits.
Practical notes
In practice, we see this style most often in family rooms that get hammered by feet, paws, and the occasional spilled drink. Polyester takes well to spot-cleaning — a damp cloth, cool water, and mild detergent will handle most everyday spills. A good shake outdoors once a season and a regular vacuum is the whole maintenance story.
Order Novaro Chiraz Traditional if your room is ready for something quietly grown-up at floor level.
Common questions
Does this rug ship rolled or folded?
Rolled. We ship every rug in our range rolled and wrapped — folding can leave a crease in the pile that takes a few weeks to settle out, so we avoid it.
Can I use this with underfloor heating?
Yes — the pile is not so dense that it traps heat, and the backing handles the moderate temperatures typical of residential underfloor systems.
Can I put a rug pad underneath?
Yes, and we'd recommend it on hard floors. A pad keeps the rug from slipping, adds a little extra softness underfoot, and helps the pile wear evenly over time.
How do I get rid of a stain?
Blot — never rub. Cool water and a small amount of mild detergent on a clean cloth handles most spills. Work from the outside of the stain in. Avoid bleach and harsh chemicals.
Will this rug shed?
No, not in the meaningful sense. Synthetic pile is heat-set rather than spun from short staple fibres, so you may see a small amount of fibre in the first week and very little after that.
