The Novaro Auburn Clay brings the richness of warm earthy tones — deep auburn, terracotta, and raw clay — to a traditional medallion and border design. The result is a rug with genuine warmth and character, one that anchors a living room in a palette that feels timeless, not trendy. Machine washable construction ensures it stays looking its best even in busy family homes.
Novaro Auburn Clay Traditional has the quiet self-confidence of a well-made object — no styling tricks, no marketing veneer.
Day-to-day
This is the kind of piece that works in Hamptons-inspired interiors that lean on a soft, neutral palette. For shaggy polyester piles, vacuum on a higher setting (or with the beater bar off) and shake the rug out periodically. A good shake outdoors once a season and a regular vacuum is the whole maintenance story.
On the design
Worth a moment on the look of it. Cream-based rugs sit comfortably in almost any palette — they brighten without bleaching the room out. Look at the surface in different light through the day and the rug picks up subtle variations the photo doesn't quite catch. Visually, this is the kind of rug that does not introduce a new design statement — it ties the existing ones together.
Built and finished
At a glance: Woven in Turkey. Turkey remains the place where heritage design and modern weaving meet most comfortably — you get the look of a hand-knotted rug at a fraction of the cost. We like polyester for shaggies and luxe-pile pieces because it takes deep colour beautifully and stays soft over years of use. The yarn count is dense enough that the pattern reads sharply without losing softness underfoot.
On sizing
If this is going under a dining table, measure the table and add at least 60cm on each side so the chairs stay on the rug when pulled out. The Rug Size Guide walks through the details.
If your brief is durable, quiet, and warmly familiar, this is the rug we'd put forward.
Common questions
Will it cope with kids and pets?
Yes, comfortably. Synthetic pile is stain-resistant, doesn't snag under claws, and lifts spills cleanly. It's the construction we recommend most to growing families.
How thick is the rug overall?
The total thickness includes the pile plus the backing — for most of our rugs, that ends up somewhere between 8mm and 30mm depending on the pile listed. If you need a precise figure for a door clearance, message us and we'll measure.
Will it sit flat once unrolled?
Almost always within 24–48 hours. If you see any waves from the rolled packaging, lay the rug pile-up in the room and let it relax overnight — gravity does the rest. For stubborn corners, rolling the rug briefly in the opposite direction usually does it.
How long does delivery take to my address?
Most metro orders arrive within 3–7 business days. Regional and remote addresses can take a little longer. We'll send tracking the moment your rug leaves the warehouse.
How do I get rid of a stain?
Blot — never rub. Cool water and a small amount of mild detergent on a clean cloth handles most spills. Work from the outside of the stain in. Avoid bleach and harsh chemicals.
