Excitingly textured, Aroma is a sumptuous classy weave that is as beautiful as it is hard wearing. The subtle coloring and geometric design of this floor covering allow it to enhance both modern and traditional decor. The neutral shading is cool and captivating, without being overpowering. Perfect for the more discerning homemaker, Aroma will add untold enriched elegance, but at an affordable price.
Aroma Ivory is for the customer who wants the result, not the production story.
How it looks
Worth a moment on the look of it. There's a reason grey has been the default neutral of the last decade — it forgives, it cools, and it lets coloured furniture and art read clearly above it. There is enough variation in the weave to keep the rug from reading flat — it has depth without busyness. Up close, you can see how the colour shifts slightly across the pile — that subtle variation is what stops the surface looking printed.
Construction
At a glance: Produced in Belgium. Belgium's Wilton looms are some of the most exacting in the world — the colour separation and pattern definition you get from them is hard to match elsewhere. The lanolin in wool fibre means most spills sit on the surface long enough to be blotted away before they soak in. At 10mm, this is a sensible everyday pile — substantial without being shaggy, easy to keep clean. The back of the rug shows the construction clearly — close, even stitching, no slack spots, no thin patches.
On sizing
A 200x290cm covers most three-seater living rooms; a 240x330cm suits the larger open-plan layouts that have become common in new Australian builds. Our Rug Size Guide shows you which fits.
Practical notes
In a real Australian room, among the rooms our customers describe to us, in a beachside Sorrento weekender that has to hold up to wet feet and sandy dogs is the most common context for a piece like this. A wool rug will shed lightly for the first few months — this is normal and slows quickly. Vacuum gently and let the rug settle in. We sell more of this style to families with school-age children than to any other group, which says something about how it lives.
This is a rug we recommend without hedging. It does what it should.
FAQs
Does this rug ship rolled or folded?
Rolled. We ship every rug in our range rolled and wrapped — folding can leave a crease in the pile that takes a few weeks to settle out, so we avoid it.
Will the rug fade in direct sun?
Wool is more sensitive to long direct sun exposure than synthetic fibre — if a section of the rug sits in unfiltered sun all day, expect some softening of tone over the years. Rotating the rug occasionally keeps the wear even.
Can I use this with underfloor heating?
Yes — the pile is not so dense that it traps heat, and the backing handles the moderate temperatures typical of residential underfloor systems.
Is the colour the same on both sides?
No — the pile side is the finished face. The reverse shows the construction and is usually a slightly different colour because the dye penetrates the surface rather than the entire fibre.
Will this rug shed?
A wool rug will shed lightly for the first three to six months. This is normal — wool fibres come loose at the end of the weave and clear with regular vacuuming. After the initial settle, shedding tails off significantly.
