Variegated textures in our Contour collection lend instant rustic appeal to interior or even exterior living areas. These non-shedding, Polypropylene rugs are as easy on the eye as they are to clean. Durable enough for high traffic areas, their 9mm pile also makes them beautiful enough for showcased areas in your home. Made to exacting standards, in Belgium, Contour rugs display a contemporary vibe with their natural cream and grey shading making them the ideal floor covering to compliment and accentuate your lifestyle.
Our customers buy Contour White Jade for one of two reasons: the colour, or the way it photographs in a finished room.
On colour
The colour story matters here. Cream is the warmest of the neutrals — it lifts a room without going stark white, and it works beautifully with timber, brass, and linen. The motif is restrained enough to sit under almost any furniture without competing. Stand in the doorway and the rug barely registers; sit on the floor and the texture and pile depth come forward.
Built and finished
In one line: Belgian-made with European precision. The Wilton tradition in Belgium produces rugs with extremely fine pattern detail — the kind of edge clarity that holds up under close inspection. What polypropylene gives up in heritage feel it more than makes back in colourfastness and easy upkeep. The pile is 9mm, which is what we'd call a true everyday pile — the kind of weight you want under a coffee table or a dining setting. Selvedges are finished cleanly so the rug sits flush against itself without curling at the edges.
Picking the right size
Most of our customers go a size larger than their first instinct. Our Rug Size Guide explains why.
How it handles real life
In practice, among the rooms our customers describe to us, in a Mornington Peninsula holiday house where the rug rotates between living rooms with the seasons is the most common context for a piece like this. For wine, blood, or any pigmented spill, blot quickly with cold water and a mild detergent — the colour will lift before it has time to bond. Pet hair vacuums out cleanly — the fibre does not hold dander the way a natural pile sometimes can. If you have a Roomba or similar, the pile here is short enough that it will get a proper clean without snagging.
If you have been circling rugs for weeks, Contour White Jade is a sensible place to stop.
Common questions
Will this rug shed?
No, not in the meaningful sense. Synthetic pile is heat-set rather than spun from short staple fibres, so you may see a small amount of fibre in the first week and very little after that.
Is the colour the same on both sides?
No — the pile side is the finished face. The reverse shows the construction and is usually a slightly different colour because the dye penetrates the surface rather than the entire fibre.
Is the back of the rug latex-coated?
The backing is a standard textile finish — it sits flat on the floor and won't mark timber boards. For hard floors, we'd still recommend a rug pad to keep it from sliding.
Do you offer samples?
We don't typically send physical samples — most of our customers find the photos and our written notes get them close enough. If you want extra photos in natural light, message us and we'll send them through.
Can I steam clean this rug?
Light steam is fine for synthetic pile. Avoid prolonged direct heat in one spot, and let the rug dry completely before walking on it.
